Bleaching hair with blonde brilliance9/10/2023 ![]() It’s important to note that we didn’t test Olaplex’s hero healer (the No.3 formulation), which propelled the brand to its bond-building stardom. While Olaplex is intended for damaged hair, we’ve included products that work on virgin strands and healthy hair too, so there’s something for every hair type and sensitivity. So, we’ve tested a range of up-and-coming formulations - some a little more budget-friendly - to give people a little more choice. But with the brand coming under fire in the press back in 2022 after customers claimed its products caused hair loss (something Olaplex has denied), we understand that some may want to look for alternatives. Here at WH, we can’t get enough of the stuff, especially those, like me, who’ve reached for the bleach one too many times. These are our top picks, but read on for more detailed reviews and to learn about the tech behind the treatments.Ĭult hair health brand Olaplex uses a patented active ingredient (Bis-Aminopropyl Diglycol Dimaleate, to be precise) to repair disulfide bonds inside the hair, which are broken by heat damage, UV rays, brushing and colouring (especially bleaching). ![]() Thankfully, I have the Women’s Health Lab at my disposal - a band of beauty experts and a panel of willing testers determined to help me find out which hair repair treatments touted as transformative are too good to be true, and which ones out-shone even the biggest name in bond building. And as it’s in my interest to get the inside scoop on the best Olaplex dupes - dubious as I am that anything can quite compare - I wanted to go all out with my research. Give or take a few months of unintentional ginge, I haven’t looked back since.īut as I stare down at my oft-bedraggled, usually-parched strands as a 27-year-old beauty journalist, I think it’s high time - after several years of solid bleaching - I learn how to give my lengths some TLC and make them that little bit less limp. I was 15 years old when I first started dyeing (specifically bleaching) my hair from its chocolate brown natural hue to the bleach blonde you see today.
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